B2B Software and Technology
Our expertise spans a broad range of industries and technology domains - and we find that our deep business acumen, marketing frameworks and passion to learn gets us going quickly in industries that might be new to us. Plus, our fresh perspective usually delivers innovative solutions to your toughest marketing challenges.
As a fully outsourced marketing team we helped our compliance software client update their brand and messaging after an acquisition and built a foundation of content that supported digital lead generation efforts - knocking their lead gen goals out of the park!
Led an entire rebrand for a revenue cycle management and practice optimization platform and designed and developed all their digital assets from website to messaging.
Oil and Gas
Created and built a business intelligence platform’s brand - from limited brand recognition to one of the leading tech companies in the oil & gas industry. Built and scaled their marketing organization and processes from the beginning, including sales enablement, PR, industry relations and more.
State & Local Government
Acted as the internal marketing team for a document management and digitization software company. Lead all demand generation, product marketing, content generation and social media efforts. Implemented marketing automation tool (Hubspot), supported brand refresh and website redesign and launch. Supported product branding efforts, and new product launch.
Led a brand refresh and website rebuild, trade show material development, messaging and promotions for a cloud-based student enrollment, financial aid and verification software platform. These efforts resulted in an increase in brand awareness and positioned the company as a leader in their industry. Launch brand at key industry event which resulted in the highest ROI for a marketing campaign.
Architecture & Engineering
Created and launched a professional services automation platform’s brand after their pivot from open source. Built and launched all go-to-market capabilities and digital campaigns. Helped lead product market fit and sales.
Assisted in the post-acquisition integration of the leading cloud integration software by a Fortune 50 company, establishing the go-to-market strategy and foundation that led to explosive growth for the company.
Created and launched the brand, foundational messaging, and go-to-market strategy for a billing software-as-a-service startup. Continued to grow its base of leads, trial users, and paying users through a primarily content-driven marketing strategy.