Our Bread and Butter: Growing B2B Software and Technology Companies.

Whether you’re running the company or responsible for leading a team of sales professionals, you’ve made it to the right place. We help CEOs and Sales leaders build a foundation to support growth.

From oil & gas to healthcare we work with software and technology companies in various industries to get your message through the noise, generate quality leads and boost your bottom line.

How can we help you?

B2B Software and Technology

Our expertise spans a broad range of industries and technology domains - and we find that our deep business acumen, marketing frameworks and passion to learn gets us going quickly in industries that might be new to us. Plus, our fresh perspective usually delivers innovative solutions to your toughest marketing challenges.


As a fully outsourced marketing team we helped our compliance software client update their brand and messaging after an acquisition and built a foundation of content that supported digital lead generation efforts - knocking their lead gen goals out of the park!


Led an entire rebrand for a revenue cycle management and practice optimization platform and designed and developed all their digital assets from website to messaging.

Oil and Gas

Created and built a business intelligence platform’s brand - from limited brand recognition to one of the leading tech companies in the oil & gas industry. Built and scaled their marketing organization and processes from the beginning, including sales enablement, PR, industry relations and more.

State & Local Government

Acted as the internal marketing team for a document management and digitization software company. Lead all demand generation, product marketing, content generation and social media efforts. Implemented marketing automation tool (Hubspot), supported brand refresh and website redesign and launch. Supported product branding efforts, and new product launch.


Led a brand refresh and website rebuild, trade show material development, messaging and promotions for a cloud-based student enrollment, financial aid and verification software platform. These efforts resulted in an increase in brand awareness and positioned the company as a leader in their industry. Launch brand at key industry event which resulted in the highest ROI for a marketing campaign.

Architecture & Engineering

Created and launched a professional services automation platform’s brand after their pivot from open source. Built and launched all go-to-market capabilities and digital campaigns. Helped lead product market fit and sales.

Information Technology

Assisted in the post-acquisition integration of the leading cloud integration software by a Fortune 50 company, establishing the go-to-market strategy and foundation that led to explosive growth for the company.


Created and launched the brand, foundational messaging, and go-to-market strategy for a billing software-as-a-service startup. Continued to grow its base of leads, trial users, and paying users through a primarily content-driven marketing strategy.

Getting Started

Smart onboarding so we can get down to business.

We start every relationship with a structured approach to understanding you, your goals, products and services, customers, competitors. We’ll dig into what’s working, what isn’t and where big opportunities exist. Once aligned on where we’re going, we quickly get to work getting there—measuring progress and adjusting accordingly.

We think and operate like insiders.

We consider ourselves an extension—not replacement—of your team. That means we’re here to enhance the resources you already have. We’ve been in your seat, and we understand the importance of delivering value where you need it, not disrupting or re-inventing what already works just for the sake of making a mark. We focus on desired outcomes, not activities.

Data take the wheel.

When you invest in any marketing program, you want clear, actionable data to drive maximum impact. We’ll provide the dashboards you need to do that, and to report your results to leadership and other stakeholders.

Betsy Williams
"The Thaynes team was the driving factor in reviving our lead gen efforts. As a sales leader, getting quality leads is my top priority and I've been able to count on Thaynes' expertise to help me increase lead flow and fill our pipeline. They really are a critical part of our organization."
Betsy Williams, Vice President, Sales

Get Started

Get Started

If you’re ready to expedite growth for your business, drop us a line and let’s talk!

Contact Thaynes Marketing