Learn the step-by-step process to create accurate B2B buyer personas in this comprehensive guide. Discover the importance of personas in driving successful marketing and sales efforts, and learn how to gather and analyze data to create detailed profiles of your ideal customers.
HubSpot provides growing B2B SaaS companies with the tools needed to align marketing and sales, develop and automate workflows and enhance prospect journeys.
Learn why it’s more valuable to outsource to a marketing agency especially in light of The Great Resignation and the challenge of finding superb marketing talent.
B2B marketers report 2x higher conversion rates on LinkedIn. So why is your LinkedIn ad not converting? Here are 6 reasons your LI ads may be letting you down.
Webinars are a crucial way to drive SQLs and convert SALs. Here are six actionable tips to build better B2B webinars through sales and marketing alignment.
Our post is a guide for a common B2B marketing problem: lots of leads but few sales conversations. Read on to learn our recommended strategies to increase your MQL -> SAL conversion rate.
Understand from a practical standpoint how marketing serves your larger business goals. We’ll cover KPIs that CEOs use to measure success and how marketing works backwards from those goals to develop a marketing strategy.
Rebranding for tech is especially important because of the high volume of competition in the marketplace. Is your brand slowing you down when it comes to growing your business?
When you have a smaller, more specific audience, you need a strategic, more focused approach to generate leads. But how’s that work exactly in 2023? Click to read our top five tips to drive B2B leads now.
What makes a "good" piece of B2B content? We break down the steps to ensure you're crafting quality pieces and share four examples of B2B content that get it right.
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