Thaynes B2B Marketing Blog

Insights From the Thaynes Marketing Team

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Campaigns & Lead Generation

HubSpot for Growing B2B SaaS Companies

HubSpot provides growing B2B SaaS companies with the tools needed to align marketing and sales, develop and automate workflows and enhance prospect journeys.
Ashley Decker
CEO and Cofounder
10 minute read
Marketing Foundations

Looking for an outsourced marketing agency? Here are 6 questions to ask

Learn why it’s more valuable to outsource to a marketing agency especially in light of The Great Resignation and the challenge of finding superb marketing talent.
Ashley Decker
CEO and Cofounder
7 minute read
Campaigns & Lead Generation

6 reasons your LinkedIn ad isn't converting

B2B marketers report 2x higher conversion rates on LinkedIn. So why is your LinkedIn ad not converting? Here are 6 reasons your LI ads may be letting you down.
Molly Tolley
Marketing Manager
8 minute read
Campaigns & Lead Generation

How to build B2B webinars that drive SQLs (and why sales and marketing alignment is key)

Webinars are a crucial way to drive SQLs and convert SALs. Here are six actionable tips to build better B2B webinars through sales and marketing alignment.
Ashley Decker
CEO and Cofounder
7 minute read
Campaigns & Lead Generation

Are your leads not converting? Here's what to do

Our post is a guide for a common B2B marketing problem: lots of leads but few sales conversations. Read on to learn our recommended strategies to increase your MQL -> SAL conversion rate.
Alyssa Cuda
Content Specialist
9 minute read
Marketing Foundations

Why full-service B2B marketing agencies are the smart choice for marketing *and* sales

B2B marketing is hard. External specialists can help, but managing them means more work. Here's why a full-service marketing agency is a smart choice.
Ashley Decker
CEO and Cofounder
9 minute read
Marketing Foundations

Using revenue KPIs to meet business goals (aka reverse-engineering your marketing strategy)

Understand from a practical standpoint how marketing serves your larger business goals. We’ll cover KPIs that CEOs use to measure success and how marketing works backwards from those goals to develop a marketing strategy.
Ashley Decker
CEO and Cofounder
6 minute read
Marketing Foundations

B2B rebranding: what to consider in 2023

Rebranding for tech is especially important because of the high volume of competition in the marketplace. Is your brand slowing you down when it comes to growing your business?
James Decker
President and Cofounder
11 minute read
Campaigns & Lead Generation

5 ways to generate B2B leads in 2023

When you have a smaller, more specific audience, you need a strategic, more focused approach to generate leads. But how’s that work exactly in 2023? Click to read our top five tips to drive B2B leads now.
Eric Pulsifer
Content Marketer
8 minute read
Inbound & Content Marketing

4 B2B content pieces that get it right (and why they work)

What makes a "good" piece of B2B content? We break down the steps to ensure you're crafting quality pieces and share four examples of B2B content that get it right.
Molly Tolley
Marketing Manager
6 minute read
Marketing Foundations

How to make an impact in 6 months as a new sales leader (without a marketing team)

Are you a new sales leader without much marketing support? Read on to learn how to make an impact on business growth when you're new and on your own.
James Decker
President and Cofounder
6 minute read
Inbound & Content Marketing

7 B2B marketing myths to unlearn: how to create human-centered content

Human-centered marketing works. But how do you inject a human touch into your B2B content? Here are a few tips as told through 7 marketing myths.
Eric Pulsifer
Content Marketer
9 minute read
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