Thaynes B2B Marketing Blog

Insights From the Thaynes Marketing Team

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Campaigns & Lead Generation

Linkedin Conversation Ads: Everything You Need to Know

LinkedIn Conversation Ads allow for a personalized, interactive user experience. There are many benefits to this approach read more for tips on getting the most from these ads.
James Decker
COO and Cofounder
Marketing Foundations

How to Structure your B2B Software Marketing Team

How should you structure your marketing team and how do we (and other outsourced marketing resources) fit into your long-term growth plans?
James Decker
COO and Cofounder
10 minute read
Marketing Foundations

How to Build a Killer B2B Branding Strategy

Learn how to create a successful B2B branding strategy that sets you apart from competitors and resonates with your target audience. Our step-by-step guide covers essential elements such as defining your brand, creating buyer personas, and measuring results. Boost your brand and take your business to the next level.
Ashley Decker
CEO and Cofounder
8 minute read
Marketing Foundations

B2B Marketing Strategy: A Comprehensive Guide + Template

Discover the essential steps for creating a winning B2B marketing strategy, including market analysis, objective setting, value proposition, target personas, channel selection, content planning, budgeting, and continuous improvement. Get started today with our step-by-step template.
Ashley Decker
CEO and Cofounder
8 minute read
Inbound & Content Marketing

Google Search Console: The Ultimate Guide to Managing Your Website's Search Presence

Learn how to boost your website's visibility with Google Search Console. This comprehensive guide covers everything you need to know about managing your search presence, from tracking your website's performance to fixing technical issues.
Kelsey Reaves
SEO Guru
5 minute read
B2B Project Based Services

10 B2B Sales Prospecting Methods That Work in 2023 and Beyond

Discover the 10 most effective B2B sales prospecting methods for 2023 and beyond. Learn how to generate leads, engage with potential customers, and close more deals with these proven techniques.
James Decker
COO and Cofounder
11 minute read
B2B Project Based Services

How to Create B2B Buyer Personas: The 2023 Definitive Guide

Learn the step-by-step process to create accurate B2B buyer personas in this comprehensive guide. Discover the importance of personas in driving successful marketing and sales efforts, and learn how to gather and analyze data to create detailed profiles of your ideal customers.
James Decker
COO and Cofounder
11 minute read
Campaigns & Lead Generation

HubSpot for Growing B2B SaaS Companies

HubSpot provides growing B2B SaaS companies with the tools needed to align marketing and sales, develop and automate workflows and enhance prospect journeys.
Ashley Decker
CEO and Cofounder
10 minute read
Marketing Foundations

Looking for an outsourced marketing agency? Here are 6 questions to ask

Learn why it’s more valuable to outsource to a marketing agency especially in light of The Great Resignation and the challenge of finding superb marketing talent.
Ashley Decker
CEO and Cofounder
7 minute read
Campaigns & Lead Generation

6 reasons your LinkedIn ad isn't converting

B2B marketers report 2x higher conversion rates on LinkedIn. So why is your LinkedIn ad not converting? Here are 6 reasons your LI ads may be letting you down.
Molly Tolley
Marketing Manager
8 minute read
Campaigns & Lead Generation

How to build B2B webinars that drive SQLs (and why sales and marketing alignment is key)

Webinars are a crucial way to drive SQLs and convert SALs. Here are six actionable tips to build better B2B webinars through sales and marketing alignment.
Ashley Decker
CEO and Cofounder
7 minute read
Campaigns & Lead Generation

Are your leads not converting? Here's what to do

Our post is a guide for a common B2B marketing problem: lots of leads but few sales conversations. Read on to learn our recommended strategies to increase your MQL -> SAL conversion rate.
Alyssa Cuda
Content Specialist
9 minute read
Marketing Foundations

Why full-service B2B marketing agencies are the smart choice for marketing *and* sales

B2B marketing is hard. External specialists can help, but managing them means more work. Here's why a full-service marketing agency is a smart choice.
Ashley Decker
CEO and Cofounder
9 minute read
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